Right and wrong

It is important for the logo to be reproduced as correctly and consistently as permitted by the situation. We follow these guidelines when we have no control over the surroundings and spaces. Our objective is to ensure maximum contrast and legibility.

The logo should preferably be placed on a white background.

Right – straight logo

Wrong – rotated logo

Right – the right proportions

Wrong – altered proportions and/or distortion

Right – show the entire logo/do not cut the logo

Wrong – shades or different colours

Right – dark on light

Wrong – dark on dark

Right – light on dark

Wrong – light on light

Right – light on a dark image background

Wrong – dark on a dark image background